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We keep shaking our heads at the fascinating people that live and work in southern Oregon. Ginger Johnson is one of them. Dreamer and organizer for her Women Enjoying Beer (WEB) business, her energy, smarts, and authentic personality just reel you in. You can’t help but want to sit down with her and discuss whatever over a beer or two.
We asked Ginger why she started her WEB business and here’s how she answered. “In late 2008, the Craft Brewers Convention invited me to submit a discussion proposal on women and beer. What I discovered is that very little research had been done in this area. Honestly, every beer brewer in the world should be interested in this subject since women represent at least 50% of the potential marketplace. And, I believe, this is a marketplace that has been largely untapped. All this led up to designing my WEB business and website so I could engage with and secure legitimate focus group research for the beer industry. I’ve been able to talk to a large universe of women about why they do or don’t drink beer. For me, this has been a fascinating journey.”
Ginger’s business focuses on much more than just women drinking (enjoying) beer. She has an updated blog that goes into subjects like how beer is crafted, an insider’s view as to which breweries (with a focus on southern Oregon craft breweries) are producing provocative beer, and even thought-provoking subjects like comments on the latest excise tax issue.
Interested in knowing more about WEB? You can reach Ginger by dialing 515-450-7757 or contacting her off the WEB site. She also invites you to join the Women Enjoying Beer club…
New News: Ginger and White Water Warehouse are organizing a Rogue River rafting and kayaking trip that will feature different Oregon beer samples each evening. Interested? Cost is $880 per person (double occupancy) and the trip is scheduled for July 18 – 20, 2010. Call Whitewater Warehouse at 1-800-214-0579 for more details or check out the trip online. The trip is open to men and women.
About the Author: Joy Henkle owns and operates White Water Warehouse (WWW) with her husband, Bob Meister. Ever-interested in making their Oregon Rogue River rafting, kayaking, and hiking trips part of a very special Oregon vacation experience for their guests, Joy writes this blog to educate and inform WWW guests and readers about southern Oregon’s fascinating people, places, foods, and festivals. Questions? Joy can be reached at 1-800-214-0579 or fun@whitewaterwarehouse.com Or visit Whitewater Warehouse’s FaceBook page.
We recently learned that SFGate, home of the on-line newspaper for the San Francisco Chronicle recommends our blog to their readers. In fact, our blog is so popular with their readers that it is among their top ten read blogs!
We have worked hard to bring to life interesting southern Oregon people, places, artisan food/wine discoveries, animals, artists, and travel tips. Looks like the good folks in northern California appreciate all that the beautiful southern Oregon area has to offer as well.
We will keep doing what we’re doing and hope that our readers continue to appreciate the beautiful Rogue River Valley as much as we do. Happy reading!
Southern Oregon's Surprise Destinations 